Lakme Fashion Week Winter Festive 2010 - Preview Purvi Doshi and Masaba Gupta

As the city celebrates a week of high fashion with shows lined up back to back for the fashion week, some new and some familiar names are vying for buyers’ and media attention. Among them are the emerging designers Purvi Doshi and Masaba Gupta, who will be showing their collections tomorrow at the Lakme Fashion Week Winter Festive 2010. Here is a sneak preview of what these ladies have in store for your next season.


Designs from Purvi's last showing at the Lakme Fashion Week


Purvi Doshi finds her inspiration in the deepest depths of the country, often combining the colors, aptterns, motifs, traditional and folk arts of India with international trends and color palettes, to create collections that cut across boundaries. Her penchant for cutting through clutter is the very basis of her new collection to be presented tomorrow. The collection, titled "Bheed Bhaad", contains a heterogeneous mix of fabrics, textures, designs, combinations and the use of folk-artforms. The term “Bheed-Bhaad” is commonly used colloquial for a Crowd. "Bheed Bhaad" from Purvi Doshi embodies the coming together of different fabrics, colours, and different types of rare Indian art forms. Each garment has been created by assembling different fabrics, cuts, silhouettes, art-forms and cultures in a heterogeneous mix to bring out their unique qualities to the fore-front. The whole concept is to standout even in a bheed in a "Bheed-bhaad", looking ethnically outstanding and fashionably trendy.



A model shows off a "Masaba" design


Masaba Gupta is an SNDT Mumbai 2010 graduate. Under the label ‘Masaba’ she showcased her first collection ‘Kattran’ at Lakme Fashion Week Spring/Summer ’10 under the Gen Next category for which she was awarded ‘Most promising Designer of the Year Award by INIFD. Masaba is primarily a diffusion line catering to women from the age group of 25-50 years. The silhouettes are no fuss, simple and commercially viable, yet of high cut and fashion. Masaba finds her inspiration in Indian embroideries, crafts, weaves and the fearless street women who show it off with attitude!

Both young designers, with vividly different styles will send their designs down the runway tomorrow. Let’s see what the two talented ladies have in store for the fashion world.