Sunday, March 6, 2011

Lakme Fashion Week Summer/Resort 2011

The last time I saw VJ, he was minutes away from his Fashion Week show. Hyper-energetic and ever warm, he was full of anticipation and not a trace of nervousness. Confident and with the poise of the super-model that he was before he turned to designing, he stood in the lounge of the Grand Hyatt, looking every bit the emerging star in the world of style that he is. That, to me, defines VJ's fashion brand: confident, contemporary, rooted.

And now, the not so new kid on the block is about to make another collection go down the runway history. Titled “Rustic Sophistication”, his signature style Neo Traditional Resort wear will see its audience at the upcoming Lakme Fashion Week Summer / Resort 2011.

It is fast becoming VJ’s forte to give a contemporary twist to a rural story. This time, he brings his fairy dust to traditional block prints enhanced with rural embellishments and unusual silhouettes.

The designs find their root in the traditional clothing women from Zamindaar (Landlords) community of Haryana. These are fused with the European glamour from the late 1950’s & early 1960’s to create a collection that primarily aims to find common grounds between the raw sensuality of the villages and the modern city chic.

With “Rustic Sophistication”, VJ continues to promote 100% cotton as a luxury fashion Fabric, another reason why I love his designs. Other fabrics which feature in the collection are Chanderi, “Satin Cotton” and chiffon. A rich palette of Ivory, Olive, Lavender, Fuschia, Shocking Pink, Yellow and Turquoise promise to make this collection stand out. VJ’s show is scheduled for March 15th at The Garnd Hyatt, Mumbai.


29 comments:

designchic said...

The images are wonderful!! Happy Monday ~

Closet Fashionista said...

Oooh those sketches are amazing!
http://www.closet-fashionista.com/

THE ALTERNATIVE WIFE said...

They're absolutely amazing! Hope you had a lovely weekend :)

Cafe Fashionista said...

Ooh, I so adore these images! :)

MyStyle said...

Hi my dear-how very talented, great images and thanks for sharing! have a good week ahead! xx

Tights Lover said...

Love the sketches. I'm sure this will be an amazing collection!

Dressing Up For Me said...

Wow, these sketches are really good! Looking forward to pictures of the actual dresses. I bet they´re as gorgeous as the sketches. ;)

Juno said...

Wow! That first sketch is incredible!! I would love to see how the actual dress looks like.
Have a great week!

Taj Acosta said...

I just adore these sketches! I'm always so in awe of fashion drawings, the conception of something great! xo

Venus In Virgo said...

Those designs are gorgeous! i love the blue's too! XOXO

Oh to Be a Muse said...

wonderful sketches. so i had no idea i wasn't following your blog--but i am now!the

vitaMinn style said...

What a lovely feature and those sketches look great!

Have fun planning for your summer vacation!

Angelica Ng said...

Nice way to start a post! Interesting designs! Like the blue.

http://red-soledfashionista.blogspot.com/

Chic 'n Cheap Living said...

Wow those sketches are stunning and what a great use of color!

Rachel {Inspiration in Italy} said...

The description "fairy dust to traditional block prints enhanced with rural embellishments and unusual silhouettes" is utterly enticing and I so love the sound of 100% cotton! Can be so chic. The sketches are equally fantastic. I hope you are having a wonderful week my friend...and I so understand what you have said on my recent post. The adventures of daily life in a big city can become quite daunting. Every time we leave the city and venture the country, it's like taking a refreshing break from all the craziness! :) Thank you for your kind words as always.


Rachel

Rachel {Inspiration in Italy} said...

dThe description "fairy dust to traditional block prints enhanced with rural embellishments and unusual silhouettes" is utterly enticing and I so love the sound of 100% cotton! Can be so chic. The sketches are equally fantastic. I hope you are having a wonderful week my friend...and I so understand what you have said on my recent post. The adventures of daily life in a big city can become quite daunting. Every time we leave the city and venture the country, it's like taking a refreshing break from all the craziness! :) Thank you for your kind words as always.


Rachel

Couture Millinery Atelier. said...

I am so very happy to see you posting again. I LOVE your posts and missed you very much! am also so happy to be friends with you on Facebook.You are an amazingly beautiful girl!:-)
Well, I have always considered fashion sketches and illustrations to be a form of art. I always enjoy discovering new ones!

Audrey Allure said...

Beautiful sketches!

Fashion Cappuccino said...

He sounds like an amazing and down to earth designer! I can't wait to see his collection! xoxoxoo

My Republic of Fashion said...

Oh, wow! THose designs look stunning! :)SarahD

Jennifer Fabulous said...

These sketches are fabulous! I adore 1950s/60s Euro glamour, so I have a feeling, I'm going to be a big fan of this designer. :)

shopgirl said...

These sketches are beautiful. It must be so fascinating to work in that industry.

By the way, I'm sorry to read about your Dad. I hope you are okay.

"Love lives on forever in our hearts and souls."

xoxo
p.s. thanks for leaving such sweet comments Pratishtha!

hindu blog said...

It's Excellent post and also image. I liked it.
http://www.hindublog.co.in/

Couture Carrie said...

Such gorgeous illustrations!

xoxox,
CC

Haute World said...

Gorgeous sketches. I really love the silhouette of the first one. I'm curious about the Rustic Sophistication. Sounds intriguing and I like his choice of materials.

Linhy said...

Interesting blog and thoughts you got going on there!! Check out my blog sometimes when you get a chance. If you like my writing and what’s on there become my follower!
http://lifemadness-linhy.blogspot.com
very stylish style you got going on here!

hot girl said...

Nice Blog...
Lovely Picture.

Susan said...

gorgeous images! love them!

http://www.shesays-susan.blogspot.com/

total123 said...

A majuscule website with engrossing and incomparable physical what else would you condition.

TopFashionShades International