Atithi designs for the very modern, very confident woman on the go. Her fluid lines, and simple, avant- garde outfits are inspired by the young, urban woman who has a busy, busy, busy life, and her goals are in clear focus. Atithi, as seen in her previous collections too, loves to play with soft and smooth fabrics like silk, wool, chiffon and cotton silk, trying to encapsulate, through her designs, the dynamic life of the modern woman.
Atithi’s Winter/Festive 2011 collection, Side'an; is a symbiosis of modernity and elegance paired with pleats, folds & twists in all the right places, giving the collection extreme functionality while sensually accentuating the female form.
Keeping in line with a woman’s many forms and moods, Atithi has kept the lengths extreme; jackets appear almost too short on the front with their wide circular cuts on the waist, and get longer on the back. Fishtailed dresses trail on the floor and collars raise straight up around the head. Clear lines flirt with spacious silhouettes. The volumes are also contrasting: full for both the pleated skirts and the wide flared pants, and wrapping for collars and vests. Richly coloured caviar shades are offset against salty, granular, neutral shades for dramatic textural contrasts. All tones of sable, chambray, starlet, lido, bamboo, enamel, straw, pomegranate, and sapphire will feature in the collection that celebrates a balance of asymmetry and structure.
I believe, that as a designer, Atithi has brought new forms and inspirations to her collections, keeping them simple and chic, with just a hint of “edgy”. She has also evolved in terms of experimenting with fabric, colors and textures.
Atithi will unveil her promising collection on 21st August at the Lakme Fashion Week. I have been following Aithi’s work for the past couple of years, and can hardly wait for her new collection. Meanwhile, here are a few pictures from her last showing at the fashion week. Hope you all have a lovely weekend. I am going to be caught up in the fashion week madness all of next week. Hope to bring you daily updates and looks from India’s most happening designers.