Friday, February 26, 2010

Lakme Fashion Week Summer Resort 2010 Preview - Vijay Balhara



A stylish brand ambassador for his own brand VJB, launched in 2006, Vijay Balhara is no stranger to the world of glamour. As a renowned model, he walked the ramps worldwide, for over 500 shows, strutting down the runway for the topmost brands across the globe. It was this exposure that gave Vijay an inherent sense of style that easily reflects in his designs. Vijay’s show at Lakme Fashion Week Summer Resort 2010, scheduled for 7th March, consolidates Vijay’s position as a promising, emerging designer, as one of the brave new breed that is redefining Indian fashion.
Through VJ B his endeavor is to glamorize his favorite fabric cotton and the centuries old rural Indian block print motifs and silhouettes in the most contemporary way as is evident in his collection “Borala Nautch” 2010
The theme for his Collection, “Borala Nautch” combines two words “Borala” and “Nautch”. Borala is an ornamental head gear used by women in rural North India, while the word “Nautch” is an anglicized version of the word “Naach”, or Nritya (Sanskrit), which means dance. Vijay’s collection takes the best elements of the ethnic, rural silhouettes and motifs, spiked with the rich textures and colors of the Nautch Girls’ clothing. These he blends with the contemporary forms and styles, to create a collection that is perfect for the Urban Indian Woman.
If his past collections, retailed at Mumbai’s leading premium stores like AZA, AMARA and Mogra are anything to go by, this young designer is all set to make true his commitment to taking Indian fashion to the world, one collection at a time.





For event schedule and designer profiles, visit Lakme Fashion Week Site.

19 comments:

Anonymous said...

hi, Nice peice...just wanted to confirm its not Lakme India Fashion Week....its Lakme Fashion Week

thetragicallychic said...

i know its irrelevant. but u think the male model is so hot :P

Pratishtha Durga said...

Thank you anonymous. I wish you'd left a name.

Tragically Chic... what do you know! That's the designer himself. VJ was a top model before he became a designer.

SabinePsynopsis said...

What a stylish ambassador for his own brand! I'm sure after his modelling work he is well connected.

thesydneygirl said...

oOoo interesting! like his work!
x

Sydnie said...

I have a feeling this is going to be a very successful collection! Not to mention, that male model is gorgeous!

Sydnie
www.takemeouttotherunway.blogspot.com

Couture Millinery Atelier. said...

Thank you for the introduction of a new name. It takes one to be in fashion to become fashion - so very true!His work looks so amazing to me. :-) Wishing you wonderful week filled with joy and sun bunnies.:-)

Haute World said...

I love those dresses you posted - a perfect combination of traditional with the modern. I think this is what makes a design so unique: paying tribute to the past but allowing the modern woman easier access to something they can wear every day.

SR@MyStyle said...

Hi there-a fab post, thanks for sharing and for stopping by too!!

la-vie-de-mademoiselle-e said...

Wow VJ is soooo gorgeous! He should be model in it's own designs too!

Love, E

RepublicOfChic said...

Well, hello! Always kicked to find a fellow Indian fashion blogger :)

Indian fashion ki jai ho? ;)

Much luck to you.

Following you now :)

Silverbeige said...

Hallo darling Pratishtha,
Thank you for finding me and your sweet comment. As I see, you also write about special shoots in India, so I will look up your site time to time&:)
The dress in this article is simply beautiful.

BonjourRomance said...

Bonjour Pratishtha,

Wow, such great designs. Thanks for introducing me to this designer, and the history behind the name.

Also I want to thank you for coming by and your very kind comments.

A bientôt

Vintage Obsession said...

seen him on run ways no idea that he was a designer :) interesting! would wanna see his entire line up:)

thetragicallychic said...

gee wow! I've got this thing for hot indian guys :P

i LOVE hritik roshan!

dancinginchiffon said...

cool photos!

Taj Acosta said...

I love the last dress it's very chic! Thanks for stopping by my blog ;) Loving your blog too! xoxo Taj
www.gorgeousglam.blogspot.com

bowling instructions said...

Cool! I love fashion, and this blog really like me, I wish you the best for this Lakme Fashion Week Summer Resort 2010!! I know that organize a huge fashion event is difficult so I hope that you have success!

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